Potential Customer Demands
Through the survey we were able to find out an approximate number of participants and their thoughts on trekking. As our core customers are the 20s and 30s our survey was done on them.
I have heard of trekking * I will take part in new activities 교차표
I will take part in new activities 전체
Never So So Not Bad Yes Absolutely
I have heard of trekking Yes
3C Analysis
1. Customer – Needs and Wants
It is possible to find out potential customers by analyzing recent market situation.
Firstly, there is tremendous craze that people are interested in well-being. Precisely speaking, modern people tend to care about their life style and want to live longer and live well by spending more money on them. At the same time, people try to get vario
Customers
- Groups of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
Imsil Cheese Pizza is the original because of some
pizza stores have similar name for example Ji Jung Hwan Imsil Cheese Pizza or Misarang Imsil
Cheese Pizza. Market survey shows that name recognition of Imsil Cheese Pizza is low and they
are not attracting new customers comparing their product’s quality. That’s why an advertisement
and to get consumer awareness is important.
customers.
The Customer Environment
Current and Potential Customers
According to the presentation of the results of (Korea Food & Drug Administration related sanitation of tofu study in 2005, 86% of Korean usually eat tofu more than one time a week, also 14% less of Korean eat tofu less than one time two week. When people purchase tofu, first of all, consider good taste, and then though